September 25, 2015 1:25 am
“Given the precious nature of primetime slots on traditional TV, a series pilot is arguably the most important point in the life of the show,” says Netflix Chief Content Officer Ted Sarandos. “However, in our research of more than 20 shows across 16 markets, we found that no one was ever hooked on the pilot.”
According to Netflix’s research, fandom emerges when commercial breaks and appointment viewing are stripped away. In fact, 70 percent of viewers who watched the “hooked” episode across Netflix and non-Netflix programming went on to complete season one in uninterrupted format.
Netflix also evaluated global fandom trends, revealing some interesting finds. The Dutch, for instance, tend to fall in love with a series the fastest, getting hooked one episode ahead of most countries irrespective of the program. Down Under, viewers hold out longer across the board, getting hooked two episodes later than the rest of the world. Inexplicably, Germans exhibited early fandom for “Arrow,” whereas France fell first for “How I Met Your Mother.”
Published with permission from RISMedia.